This website is one of several creative media designed to hopefully provide the public with more information on Flood Risk Management. It will house all of our (UWTT’s) created media (animations, posters, videos etc.) as well as other significant public information from partner stakeholders.
A major gap area identified by key stakeholders is the dissemination of flood risk management information to the general public. It is felt that the way in which technical information is presented can either breed apathy or a paralyzing fear within the population, leading to inaction.
The importance of useful, effective communication on flood risk management is expanded upon below:
- It is believed that a population with a better understanding of the types, causes and risk management methods of flooding will gain a greater ability to manage their own flood risk, and assist in managing flood risk on a wider scale. This includes identifying problem areas that need to be addressed, and carefully choosing actions (e.g. not littering, not building on hillsides indiscriminately, replanting trees) which will collectively reduce countrywide flood risk.
- It is important that we regard ourselves as a key stakeholder with a role to play in flood risk management. The spread of accurate information on what other stakeholders are doing will hopefully galvanize action by all stakeholder groups.
- The airing of information to the public may allow for constructive input by persons with different expertise of a location or project management intervention. It is important to note that, at times, the public may not be privy to the entire reasoning behind a flood risk management decision making process. However, this does not discount the absolutely critical role of the public as a source of vital knowledge and expertise.
- Finally, a lack of public information on what key stakeholders are doing can lead to the gross spread of misinformation by uninformed or malicious sources. This can further lead to discontent and fear within the general population as they believe that no matter what they do to increase their individual or community capacity, other major stakeholders’ mismanagement or lack of action will render their efforts wasted and inevitably lead to negative flood impact.